You’re a gun owner. That’s great. Why? It’s because for one of a myriad of reasons, you’ve decided that being a gun owner is important. But with that ownership, there are responsibilities. Serious ones. A mistake with a gun can have grave consequences.

This is about education and training. Why? Because it is important. Too many people feel that all they need to do is get their permit, buy a handgun, get a holster that the guy at the store has on the shelf, and start carrying that handgun around. In public. Without training. Just because you can.


We instructors hear it all the time. “I’ve had my permit for ‘x’ years, why do I need to train? Well, I may own a piano, but without practice, I’ll never be a pianist.  OR “My buddy/Dad/Brother/cop friend next door/gun salesman showed me how to shoot so I know what I need to do to carry already”


This is not just about your Second Amendment Rights. It’s not about anything other than being responsible. This is about being responsible for yourself, your family, your home, your community, and the other gun owners out there that, if you make a mistake, you will embarrass and then make the rest of us look bad.

This is about knowing how to effectively carry concealed. It’s about knowing your legal limits and allowances. It’s about avoidance, de-escalation, and being a better human being.

A true practitioner knows that they need to have access to their handgun at all times. They create a niche in their lifestyle that is filled with the proper tools. They do not carry only when convenient. they find ways to carry all the time. The best way to be able to win during that random life threatening enounter is to afford yourself the consistency of having your life saving tools at your side.

A true praticioner has weighed the options and has accepted that their life may be altered at some point. They understand the limitations – legally, morally, and personally – that go with the decision to carry.

It’s not about bravado, machismo, or being tough because you now have the ability to carry a gun. It’s quite the opposite. It’s about recognizing the dangers we face, how violent they can be without warning, and what it may take to stop that threat.

The mindset of a true, professional concealed carrier involves awareness, active and critical thinking, assessing options, knowing what to avoid (and when), and how to disengage. It’s all about avoiding that fight before it even begins. We true professional CCW-ers continuously train. We always seek to improve. We repeat courses to stay on top of our skills and to be better. We always are thinking, looking, and adjusting our actions. The true Professional CCW-er is the one that knows where their guns are at all times and they know what they need to do to keep them secure.

Training, not just range practice, is what makes you the professional CCW-er. Range practice only make you feel better about yourself. (Ballistic Masturbation). When you go to a true training course, you learn what you’re good at BUT you also learn what you need to improve on. That is what makes you better.

It’s time. Time for you to join the professional CCW-er world. All you have to do is pick up the phone and call 585-406-6758. We can guide you.

At Rochester Personal Defense, LLC we believe in training you, the average person, who wants to be safe. Self defense is just that - defensive, not offensive in nature.


Mon - Sun: 8:00 a.m.-6:30 p.m.

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